Latest Version in 2024] Current Status and Trends of Web Marketing in Malaysia

What is the current status and trends of web marketing in Malaysia?"

For those who have such questions, this article explains the following points

Current status and trends of web marketing in Malaysia in 2024

Trendy web marketing and digital marketing platforms

This article analyzes the current situation based on data and explains how to utilize each platform based on its characteristics.

Please use it as a guideline for approaching the digital native generation.

Web Marketing in Malaysia in 2024: Current Status and Trends

In Malaysia in 2024, the digital economy is expanding rapidly and digital is deeply embedded in the lives of the people. according to DATAREPO

, the number of Internet users will reach 33.59 million in January 2024, with 97.4% of the population using the Internet.

Furthermore, the number of social networking sites has reached 26.8 million, with 78.5% of the total population using these services. SNSs such as Facebook, YouTube, Instagram, and TikTok are particularly popular.

Mobile and fixed broadband Internet connection speeds have also increased significantly, making digital content more accessible.

Web and digital marketing platforms that are popular among Malaysian youth

Search Engines

According to similarweb, the trends in the search engine industry in Malaysia in March 2024 are as follows

Therefore, it is imperative for SEO and search advertising in Malaysia to be addressed by Google's search engine.

According to GSMA Intelligence, as of January 2023, mobile connections exceeded population numbers at 129.1% of the total population (due to the split between work and personal use) and increased by 1.2 million (+2.9%) when comparing 2022 and 2023.

Therefore, it is necessary to develop marketing strategies that also take into account the mobile-first perspective.

SNS

YouTube

According to DATAREPO, the number of YouTube users in Malaysia in early 2023 will reach 23.9 million, indicating that 70% of the country's total population and 72.4% of Internet users will be reached by YouTube advertising.

The gender ratio is 52.4% male and 47.6% female, indicating that a wide audience can be reached.

Especially today, YouTube is an effective channel for product and service marketing activities, such as increasing awareness and strengthening customer engagement, as the consumption of video content is on the rise.

Facebook

According to DATAREPO, 20.25 million users (about 59.3% of Malaysia's total population) in Malaysia in early 2023.

Meta can study the demographics and interests of Facebook users in Malaysia, which can then be used to develop marketing strategies such as advertising, content marketing, and remarketing.

Facebook is an important channel for planning and executing marketing campaigns, especially since it reaches 61.3% of local Internet users.

Instagram

According to DATAREPO, in early 2023, there are 13.9 million Instagram users in Malaysia (40.7% of the total population), representing 42.1% of Internet users.

The gender distribution is 54.4% female and 45.6% male, which is a good fit for visual content and female-oriented products and services.

Specific uses include the development of influencer marketing, targeted visual content, and promotional activities using Stories and Reels.

In addition, accurate targeting and personalized advertising campaigns can be implemented to increase awareness and customer acquisition in the Malaysian market.

TikTok

According to DATAREPO, the number of TikTok users in Malaysia in early 2023 will reach 19.3 million users over the age of 18.

It is also able to reach 77.7% of Malaysia's adult (18+) population, as well as 58.4% of local Internet users.

In terms of gender distribution, 56.4% of users are female and 43.6% are male, indicating significant potential for marketing activities to women.

TikTok is a platform that focuses on short video content and can reach a wide range of age groups, especially young people.

In particular, if creative video content can be produced, it can generate high engagement, increase brand awareness, and promote interest in products.

Contact TheDigitalX for Web Marketing in Malaysia!

If you are not sure how to choose the right channel for your web marketing efforts in the Malaysian market, please contact The Digital X. We have native Malaysian marketers and specialists in Japan to assist you.Our local native marketers and specialists in Japan will support you.

We are happy to discuss any concerns you may have.

We look forward to hearing from you.