Advertising Agency in Singapore｜Support for all your digital marketing needs

Concerns

Do you have any of the following concerns about expanding into Singapore?

• Want to expand into Singapore, but don't know how to approach the market

  
  

• Want to know about digital marketing strategy in Singapore

  
  

• I want support from strategy planning to PDCA phase

Successful digital marketing in Singapore

Advertisement management

If you want to achieve results in Singapore in a short period of time with a budget, ad management is effective.

Since about 3/4 of Singapore's population is of Chinese descent and the rest are of Malay, Indian, and other Asian descent, it is essential to research the target audience and produce creative.

Campaigns that understand the local culture will be effective, and incorporating holidays and cultural events will attract interest.

SEO

SEO is an effective way to achieve medium- to long-term results on a low budget.

SEO for Singapore requires selecting keywords that match user search characteristics and working with native Singaporeans to create content.

Although English is widely used in Singapore, there are many users who use other official languages such as Malay, Chinese, and Tamil.

Therefore, making the website content multilingual and optimizing SEO in each language is the key to reaching the target audience.

If you want to increase the number of inquiries in a short period of time based on SEO measures, you can use listing ads in combination with SEO to quickly target keywords that lead to conversions.

SNS

Depending on the product or service, it is effective to collaborate with local influencers if you want to achieve results in a short period of time, and to operate SNS steadily if you want to achieve results in the medium to long term.

In collaboration with a local digital marketer, we will conduct competitive research on the existence of the target audience and the content of the messages, and determine which SNS is most appropriate for the target audience and approach them.

In addition, we will also need to create a multilingual website, as it will be necessary to create a point of entry after attracting customers through SNS.

What we can do for you

Market research

Our native local and global marketers will provide you with all the support you need to make an entry decision, including local competition, marketability, and unique business practices, based on their respective expertise.

Strategy Development

In BtoB marketing through digital, the sequence of steps from site inflow to listing, lead nurturing, and conversion to customers is completely different from that in Japan. Global digital marketers who understand the persona and customer journey of the target country will provide your company with a digital marketing strategy that is both effective and achieves results.

Measure Execution

We can execute lead acquisition strategies through any channel, including SEO, advertising, SNS management (SNS with high local market share), and YouTube management. Our specialists in each of these channels will execute your company's digital marketing strategy to perfection, and will implement the PDCA cycle.

Content Creation by Native Speakers

The Digital X hires people regardless of nationality. Our foreign employees and partners create web articles, video content, and creative based on a BtoB marketing perspective that fits the target country. A simple translation of Japanese will not convey what is intended. Only content that is effective in the target country is required.

Project Management

We can also undertake project management of BtoB marketing projects that are already underway. Our president, Mr. Naraoka, has more than 10 years of experience as a manager of overseas projects.

Companies looking only for a PM position can also contact us with confidence.

The Digital X Advantage

Specialized services for Asia and the Pacific

We serve every country on the planet! This is not to say that we do not. We limit our services to countries where we have actually lived or have excellent marketers and experience from that region. We believe that "just translating into English" is not enough for people to really feel the value of our service.

Team members of various nationalities

At The Digital X, we have specialists of various nationalities and backgrounds. Even in the same field of "digital marketing," different countries have different methods and values. Even within the company, we are always discussing the best solution for our clients from various value perspectives. We provide our clients with "flexible and up-to-date digital marketing strategies" rather than "rigid and correct solutions.

Flow of Request

Hearing

We will discuss your business, market, and goals. If possible, we may accompany you to the site or conduct user surveys to learn more about your business.

Initial Research

We conduct research on consumer behavior, competitive analysis, and market trends in the target region. We also conduct detailed research on differences in language, culture, and laws and regulations.

Policy Development

We identify the advertising platforms, types of advertisements, budget allocation, campaign messages, and other measures to meet the target market and business goals.

Execution

We prioritize the initiatives based on your company's budget, and implement them in order of priority. We will also provide support for the implementation of each measure on a case-by-case basis.

PDCA (Plan-Do-Check-Act)

We will share graphical reports using various reporting tools such as GA4, Search Console, and SNS analytics. We will propose new measures based on the access status based on monthly reports at regular meetings.