Promotional support services in Singapore

Concerns

Do you have any of the following concerns about entering the Singapore market?

• Not sure what kind of promotion strategy is effective in Singapore

• Want to increase brand awareness in Singapore

• Want support from strategy planning to PDCA phase

Before starting promotion in Singapore

Internet Usage

According to DATAPORTAL, there were 5.81 million Internet users in Singapore in January 2023, and the Internet penetration rate was 96.9% at the beginning of 2023.

Therefore, when planning promotions in Singapore, a digital marketing approach, including search engines, online advertising, and social networking, is not out of place.

In addition, since mobile device use is the norm in Singapore, websites and advertising content must be optimized for viewing on smartphones and tablets.

In addition, Singapore has the highest average fixed-line connection speed in the world, so video delivery that takes advantage of high-speed communication is an option.

Consumer Lifestyle

Consumers in Singapore enjoy a high standard of living, characterized by strong demand for quality products and services.

Economically stable and well-educated, they are highly adaptable to new technologies, and online shopping and use of digital services are common.

In addition, as a multicultural country, there are consumers from a variety of backgrounds, and promotion must be tailored to their cultural needs and preferences.

For example, when dealing with food and beauty products, it is important to have halal certification (produced and offered in accordance with Islamic law) and to accommodate specific health and beauty views.

Search Engines

According to SimilarWeb's June 2023 data, Google accounts for about 95% of the search engines used in Singapore.

Therefore, SEO measures and listing advertisements on Google are effective.

For both of these measures, it is necessary to select keywords that match the search characteristics of users and to work with local natives to create the website.

If this is not done, even if the site is ranked high, it may not be of interest to local users, and conversions may not occur.

Therefore, it is important to implement measures and create a system that matches the user's search characteristics.

Advertisements

According to DIGITAL 2023 SINGAPORE, 54.0% of brand research is conducted through search engines, 37.3% through reviews, 36.7% through product or brand sites, 34.2% through SNS, and 26.6% through comparison sites.

Therefore, it is important to post ads on listing ads, SNS ads, retargeting ads, and comparison sites.

Listing ads, which are the highest priority among these, can research keywords that lead to conversions, and as a result, have a synergistic effect on SEO as well.

In addition, by placing ads on retargeting ads and comparison sites, you can approach the target audience and expect to obtain conversions.

However, it is necessary to comply with the regulations of the Singapore Advertisement Authority (SCAP).

SNS

According to digital 2023 singapore, the usage of SNS in 2023 is as follows

Based on the above data, it can be said that X, YouTube, and Facebook are important for SNS promotion in Singapore.

By conducting competitive research on each SNS, understanding usage trends for products and services, and providing content tailored to the target audience, high engagement and brand awareness can be achieved.

You can also engage trusted influencers to reach a wide range of target audiences in a short period of time.

However, it is important to select the right influencers who share the same values as your brand.

Key Points when Promoting to Singapore

Singapore is characterized by the coexistence of different ethnic groups, each with a strong cultural identity.

Therefore, promotions should be sensitive to the language, values, and celebrations of each ethnic group.

Furthermore, Singaporeans demand quality products and services, so it is important to focus on quality and value propositions, not just price.

Transparency and integrity are also important, and honest and clear communication of product and service features will help build trust.

What we can do for you

Market research

Our native local and global marketers will support you with everything you need to make entry decisions, including local competition, marketability, and unique business practices, based on their respective expertise.

Strategy Development

In BtoB marketing through digital, the sequence of steps from site inflow to listing, lead nurturing, and conversion to customers is completely different from that in Japan. Global digital marketers who understand the persona and customer journey of the target country will provide your company with a digital marketing strategy that is both effective and achieves results.

Execution of measures

We can execute lead acquisition strategies through any channel, including SEO, advertising, SNS management (SNS with high local market share), and YouTube management. Our specialists in each of these channels will execute your company's digital marketing strategy to perfection, and will implement the PDCA cycle.

Content creation by native speakers

The Digital X hires people regardless of nationality. Our foreign employees and partners create web articles, video content, and creative based on a BtoB marketing perspective that fits the target country. A simple translation of Japanese will not convey what is intended. Only content that is effective in the target country is required.

Project Management

We can also undertake project management of BtoB marketing projects already in progress. Our CEO, Mr. Naraoka, has more than 10 years of experience as a manager of overseas projects.

Companies looking only for a PM position can also contact us with confidence.

Specializing in Asia and the Pacific

We cater to every country on the planet! This is not to say that we do not. We limit our services to only those countries where we have actually lived or have excellent marketers and experience from that region. We believe that "just translating into English" is not enough for people to really feel the value of our service.

Team members of various nationalities

At The Digital X, we have specialists from various nationalities and backgrounds. Even in the same "digital marketing", different countries have different methods and values. Even within the company, we are always discussing the best solution for our clients from various value perspectives. We provide our clients with "flexible and up-to-date digital marketing strategies" rather than "rigid and correct solutions.

Flow of Request

Hearing

We will discuss your business, market, and goals. If possible, we may accompany you to the site or conduct user surveys to learn more about your business.

Initial Research

We select the most appropriate targets for the selected countries and products/services, and formulate a digital marketing strategy.

Creation of measures

Based on the digital marketing strategy, we will develop a strategy.

Measure Implementation

We prioritize the measures according to your company's budget and implement them in order. We also provide support for the implementation of measures on a case-by-case basis.

PDCA (Plan-Do-Check-Act)

We will share graphical reports using various reporting tools such as GA4, Search Console, and SNS analytics. We will propose new measures based on the access status based on monthly reports at regular meetings.

We are in charge of

Kazuya Naraoka

Born and currently resides in Hirosaki City, Aomori Prefecture.

He has been working in the digital marketing industry for more than 15 years, and has worked for Supership Corporation (a subsidiary of KDDI), where he was in charge of app advertising, CEO of FreakOut Malaysia, and Country Manager of Repro Thailand. He has been involved in global digital marketing projects in various countries and regions. 32 years old, he studied abroad in Sydney for 3 years with no English skills.