Feb. 2024] Singapore's Top 5 Search Engine Rankings | Google?bing?Yahoo?

If you are considering SEO in Singapore, you cannot afford not to know about "search engine" rankings.

Google is the dominant search engine in Japan, but what about in Singapore?

In this article, The Digital X, a consulting firm specializing in digital marketing (web marketing) overseas, summarizes the search engines in Singapore.

[February 2024] Top 5 Search Engine Ranking in Singapore

[Search Engine Ranking (Singapore, February 2024)

（Source:gs.statcounter.com）

In Singapore, Google boasts a dominant market share. Its market share is a threatening 94.15%, which means that almost all Internet users are using Google.

Incidentally, Google is also the overwhelming leader in Japan, with a market share of 78.05%. Compared to Singapore, Yahoo! and Bing are still doing well.

[Search Engine Ranking (Japan, February 2024)

（Source:gs.statcounter.com）

Another point different from the Japanese search engine market is that in Singapore, Bing is used more than Yahoo!

Search Engine Trends in Singapore

（Source:gs.statcounter.com）

The table above shows the search engine trends in Singapore since January 2010.

As expected, Google has always boasted the top market share.

However, we can see that until around 2018, Yahoo! also boasted a certain share of the market. However, the number of users has been gradually declining, and as of 2024, it has fallen to about 1/2 the number of users of Bing (about 1.5% of the total).

Search Engine Share by Device

Here are the search engine share rates by device.

All data is as of February 2024.

PC】Search Engine Share in Singapore

(See: gs.statcounter.com)

Looking at PC devices alone, Google's share is 83.41% and Bing's 6.96%, indicating that the data is more dispersed than for all devices.

PC is a device often utilized in BtoB business. Bing cannot be ignored by companies that will be doing SEO in Singapore in the future.

Smartphone] Search Engine Share in Singapore

(See: gs.statcounter.com)

For smartphones alone, Google has a dominant share of the market.

Companies with e-commerce sites or other BtoC businesses (products and services targeting general consumers) are recommended to focus on Google SEO.

[Tablet] Search Engine Share in Singapore

Turning to tablets, we see that YANDEX, a popular search engine in Russia, accounts for 4.25% of the market.

YANDEX is a search engine that originated in Russia and is considered to have a higher search share than Google's in the local Russian market. Since Singapore is a nation of other ethnic groups, it is thought to have been affected by this to a certain extent.

The Digital X for SEO in Singapore

SEO in Singapore is notoriously more difficult than in Japan.

This is because Singapore is an ethnically diverse country with Chinese, Malay, Indian, and other ethnic groups living in the country, and there are many different languages, business practices, and search habits.

If you are looking to develop your business in the Singapore market, you may be thinking, "I'm not doing well in marketing in Singapore."

I want to develop my business in the Singapore market.

If you have any of these concerns, please contact The Digital X, which has a wealth of experience in digital marketing in Singapore.

We will act as your CMO and lead your company's digital marketing to success.