- The Digital X
- Jul 10
- 3 min read
“Which search engines are most popular in Indonesia?”
If you’ve asked yourself this question, this article is for you.
If you’re looking to reach Indonesian users effectively, this article provides essential insights for digital marketing success in the region.
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Most Popular Search Engines in Indonesia and Usage Trends
According to data from StatCounter released in April 2024, Google dominates the Indonesian search engine market with a commanding 94.47% share — leaving all other search engines with only a minor presence.
Search Engine Market Share in Indonesia (April 2024)
Search Engine | Usage Share |
|---|---|
94.47% | |
bing | 1.62% |
YANDEX | 1.47% |
Yahoo! | 1.27% |
DuckDuckGo | 1.11% |
Bing Chat | 0.03% |
Source: StatCounter
In contrast, the Japanese search engine landscape is more diversified. As of April 2024:
Search Engine | Usage Share |
|---|---|
77.86% | |
Yahoo! | 12.84% |
Bing | 8.02% |
CocCoc | 0.23% |
Source: StatCounter
These figures show that Japan has a more distributed market across multiple engines, whereas Indonesia is clearly Google-dominant.
Key Insight: For SEO and search engine marketing (SEM) in Indonesia, focusing exclusively on Google is both practical and effective. There is no significant need to optimize for alternative platforms like Bing or Yahoo!, unlike in markets such as Japan. |
Search Engine | Mobile Usage | Tablet Usage | Desktop Usage |
96.27％ | 96.88％ | 92.48％ | |
Yandex | 2.32％ | 1.55％ | 0.36％ |
DuckDuckGo | 1.07％ | 0.7％ | 0.16％ |
Bing | 0.19％ | 0.54％ | 3.73％ |
Yahoo! | 0.12％ | 0.29％ | 3.22％ |
Other | 0.03％ | 0.05％ | 0.05％ |
Across all device types — mobile, tablet, and desktop — Google maintains a dominant position as the preferred search engine in Indonesia.
Key Insight: Whether you’re running SEO campaigns or paid search ads (SEM), Google should be your primary focus in the Indonesian market. Its overwhelming market share ensures the best possible return on optimization efforts. In the following section, we’ll explain the unique characteristics of each device type using visual data to further support your marketing strategy. |
Mobile
On mobile devices, Google commands a 96.27% share of search engine usage in Indonesia.
Mobile is generally considered an effective device for marketing B2C products and services, as users frequently browse on smartphones during commutes or at home.
Marketers should consider these usage contexts when planning campaigns, ensuring that mobile-first strategies — such as responsive content, fast-loading pages, and localized UX — are in place to capture consumer attention effectively.
Tablet
On tablets, Google holds the highest usage rate across all devices at 96.88%.
Tablets are often shared within households and are commonly used during the evening or leisure time, making them well-suited for promoting home-oriented products and services.
Additionally, tablets offer larger, high-resolution displays, which makes them especially effective for visual-based marketing — ideal for showcasing design-driven products, lifestyle content, or interactive experiences.
Desktop
On desktop devices, Google maintains a strong market share of 92.48% in Indonesia.
Since desktop usage often occurs during working hours, it is particularly well-suited for marketing B2B products and services. Business users are more likely to conduct in-depth research and comparison during this time, making desktop an ideal channel for targeting decision-makers and professionals.
Frequently Asked Questions (FAQ)
What is the current state of digital marketing in Indonesia?
We’ve outlined the latest trends and insights in the article below.
[2024 Edition] Indonesia Digital Marketing Trends: What You Need to Know
What is the digital advertising landscape like in Indonesia?
For a detailed overview of digital ad formats, platforms, and advertising regulations in Indonesia, refer to the article below.
[2024 Edition] Indonesia Digital Advertising Overview and Regulatory Guidelines
The Digital X Supports Your SEO Strategy and Execution in Indonesia
If you’re unsure about how to plan or implement your SEO strategy in Indonesia, The Digital X is here to help.
Our team of native Indonesian marketers and Japanese SEO specialists work together to provide localized, results-driven support tailored to your business goals.
Whether you’re facing challenges or simply exploring your options, feel free to share your concerns with us.
We look forward to hearing from you via our contact form.
