- The Digital X
- Jul 14
- 2 min read
Updated: Sep 8
What Is DX (Digital Transformation)?
Digital Transformation (DX) refers to the integration of digital technologies that improve people’s lives and reshape traditional systems through innovation.
Since Japan’s Ministry of Economy, Trade and Industry released its landmark DX Report in 2018, more companies have recognized the urgency of DX and begun internal transformation initiatives.
How to Approach DX: 8 Key Steps
To drive digital transformation effectively, companies typically follow these eight steps:
Accurately assess the current situation
Define the purpose of DX
Gain support from decision-makers
Integrate DX goals into business strategy
Prioritize implementation steps
Digitize company workflows
Digitize the core business model
Execute long-term PDCA cycles (Plan–Do–Check–Act)
The first three steps are crucial: defining objectives and available resources lays the foundation for strategy.
From there, companies can begin tailoring digital solutions that enable transformative change and long-term innovation.
DX in Aomori: Local Case Studies and Success Stories
While DX is being adopted nationwide, Hiroshima City (in Aomori Prefecture) has stood out for its proactive digital initiatives to improve citizens’ lives. Below are a few noteworthy local examples:
Case 1: DX for Digital Talent Development – Hirosaki City
Hirosaki City has launched a local event known as “Seikatsu Sousei College” (Life Creation College), where participants discuss the need for next-generation human capital and the importance of digital literacy.
This initiative exemplifies how public-sector DX includes a focus on human resource development, preparing the region for future digital growth.
Case 2: Aomori Prefecture Remodeling Company – Marketing DX
A local remodeling company in Aomori transitioned from relying solely on offline ads like flyers and billboards to running digital ad campaigns on Google, Yahoo!, and Facebook.
They were able to track ad impressions and user behavior online — leading to measurable performance improvements.
As a result:
Customer inquiries doubled
Customer acquisition costs were cut in half
Case 3: Manufacturing Company in Aomori – Operational DX
One manufacturing company in Aomori has achieved steady 5% annual growth and is projected to hit record sales in 2022.
However, back in 2014, they operated without a core IT system and relied entirely on paper-based workflows. Overwork and high turnover were major challenges.
Initial estimates for a full digital overhaul were nearly ¥100 million, which was unfeasible. Instead, the company took a phased approach — gradually digitizing time-consuming tasks based on internal requests.
This approach led to:
Internal enthusiasm for further system improvements
Greater employee engagement
Improved communication across departments and group companies
Conclusion
At The Digital X, we provide DX consulting services in Aomori Prefecture.
If you’re facing challenges in digital transformation — whether in operations, talent development, or marketing — feel free to reach out.
We’re here to help local businesses build a stronger, more efficient digital future.
