Moderated by The Digital X: Advertising Week Asia 2024 Session Report ‘MASTRUM Advancing OOH Communications’ Now Available on jeki’s Official Website!

Our company representative, Kazuya Naraoka, facilitated at Advertising Week Asia (AWA) from 17 to 20 September 2024. Event details are now available on the official website of JR East Japan Marketing & Communications, Inc. (jeki) [link attached below].

As the Asian edition of the global Advertising Week series, AWA stands as one of the world’s largest gatherings of advertising industry leaders and marked its 9th edition this year.

On the second day, jeki hosted a session titled "MASTRUM Advancing OOH Communications". The panel featured Ai Suzuki, Head of Brand Marketing at Uber Japan; Kenichiro Omori, Managing Partner at GroupM Japan; and Takahiro Owada and Hiroki Shijo from jeki MASTRUM Promotion Center. Together, they discussed the current landscape and future of OOH, alongside expectations for MASTRUM, offering insights from the perspectives of advertisers, agencies, and media companies alike.

For more details on the day's event lineup, please check out the following:

Advertising Week Asia 2024 Session Report: MASTRUM Advancing OOH Communications

Event Details

Location:

TOKYO AMERICAN CLUB (2-1-2 Azabudai, Minato-ku, Tokyo 106-8649)

Event name:

Advertising Week Asia (AWA)

Title of discussion:

MASTRUM Advancing OOH Communications

Participants:

Takahiro Owada, JR East Japan Railway Company

Hiroki Shijo, JR East Japan Railway Company