Here is a summary of the issues and case studies of clients The Digital X has supported to date.

Problem #1

Outsourced content lacks originality

Solution

Hold content meetings and reflect actual local voices in articles

External writers often rely on generic keyword searches, leading to unoriginal andineffective content.

By hosting regular content strategy meetings and incorporates firsthand insights, TDX is able to gain awareness of the need for primary information to create unique, high-value content that resonates with readers and ranks higher on Google.

Problem #2

Only attracting more customers with irrelevant keywords.

Solution

Initially necessary to turn crawlers, but after a certain point, implement a content strategy focused on improving CVR

In the early stages, the domain authority and article credibility were low, making it difficult for Google’s crawlers to index the content effectively, which slowed down ranking improvements.

To overcome this, TDX strategically targeted broader, less competitive keywords to drive initial traffic. This approach boosted overall site visibility, encouraging user engagement and ultimately accelerating rankings for high-priority keywords.

Problem #3

Highly specialised and difficult to ensure quality of content.

Solution

Periodic re-writes to ensure and improve article quality

Due to the complexities of international digital marketing, maintaining high-quality content requires specialized expertise.

Without in-depth knowledge, it can be challenging to produce content that is both relevant and effective.

To address this, TDX conducts regular content audits and updates, ensuring accuracy, relevance, and continuous SEO optimisation for sustained performance and engagement.