[2024] Explanation of Popular Search Engines and Their Usage in Indonesia

What are the most popular search engines in Indonesia?"

For those who have this question, this article will explain the following

• Popular search engines and their usage in Indonesia

• Search engine usage by device in Indonesia

Please read this article as it is a must-read to effectively reach users in the Indonesian market.

Popular Search Engines and Usage in Indonesia

According to statcounter's April 2024 survey, Google is the dominant search engine in use with 94.47 %.

In Japan, by contrast, Google has 77.86%, Yahoo! has 12.84%, and Bing has 8.02%, suggesting a more dispersed distribution than in Indonesia.

Therefore, it can be said that Google is the only search engine measure in Indonesia.

Search Engine Usage by Device in Indonesia

Based on statcounter's February 2024 data, the following table summarizes search engine usage by device in Indonesia.

It can be seen that the usage rate of Google is high for all devices. Therefore, it is essential to take measures on Google when implementing SEO and listing ads.

Below is a graph that explains the characteristics of each device.

Mobile

Google has a 96.27% usage rate on mobile.

（Source:gs.statcounter.com）

In general, mobile is an effective device for marketing toC products and services. They are often used on the move or at home, so measures need to be implemented with this in mind.

Tablets

Tablets have the highest usage rate compared to other devices with Google at 96.88%.

（Source:gs.statcounter.com）

Tablets are often used in shared households, especially at night and during relaxation. Therefore, tablets are suitable for the promotion of products and services for the home.

They are also effective for products and services that can be appealed visually by taking advantage of their large, high-resolution screens.

Desktop

Google has a 92.48% usage rate on the desktop.

（Source:gs.statcounter.com）

Desktop users are likely to use search engines during working hours, making them a good fit for B-to-B products and services.

TheDigitalX supports strategic planning & execution of SEO measures in Indonesia

If you have any concerns about SEO strategy planning and implementation in Indonesia, please contact The Digital X for a consultation.

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